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Referral traffic is the stream of visitors a website earns when someone clicks a link on another platform. For many content platforms, including Reddit, Google search has long been a major source of those visits.
Steve Huffman, Reddit's chief executive, said Google's AI Overviews feature now answers many queries directly inside the search results page, and the clicks that once arrived at Reddit are coming in smaller numbers.
What "10 blue links" means and why it matters The phrase "10 blue links" describes the traditional Google results page: a ranked list of hyperlinks pointing to outside websites.
Each link is a direct path to a destination. Click the link, visit the site. That model created a steady stream of referrals for every domain that appeared on the page. AI Overviews change that interaction.
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