Ben Affleck rejected what he called "propaganda" against artificial intelligence, asserting that the technology serves as a beneficial tool for filmmakers rather than a threat to the industry. The actor and producer made these remarks while addressing concerns raised following a major financial deal with Netflix.
Affleck spoke at the Bloomberg Screentime summit in Los Angeles, where he responded to critics who argued that Netflix acquired his AI startup, InterPositive, to execute "despicable things" under the cover of a reputable filmmaker's name. The acquisition was announced in July, with reports indicating Netflix paid $587 million for the venture. At the time, the industry had little knowledge that Affleck was developing the company.
"Well, that's a very cynical view indeed," Affleck said in response to the criticism. He maintained that Netflix is not in a position to alienate artists through unethical practices because the streamer relies on ongoing business relationships with creative professionals. He described the company as "super judicious" in its approach to his projects.
Affleck explained that his interactions with directors involve demonstrating how AI can modify backgrounds or other elements within a production. He noted that once filmmakers understand the mechanics and feel a sense of control, their fear dissipates. He described the technology as a form of computing that provides tools and represents a technological advancement consistent with long-standing improvements in the film and television business.
He compared the adoption of AI to learning a new skill, where initial intimidation gives way to familiarity. Affleck stated that productions are employing the same number of people, or even more, while using these new tools. He emphasized that the goal is to improve the quality of work rather than simply slash costs or engage in harmful practices.
Regarding his upcoming Netflix film, "Animals," Affleck confirmed he used AI for "lots of things" but declined to specify examples, likening the disclosure to a magician revealing tricks. When asked about potential industry-wide impacts, he dismissed fears of an AI takeover. Instead, he expressed concern about educational trends, specifically a 30% rise in A grades at colleges over the last three years, and issues of learned helplessness.
"I don't worry about Skynet and I don't think that it's going to take over this business in any meaningful way," Affleck said, referencing the fictional AI system from the "Terminator" films. He argued that AI will be additive to the industry. However, he stressed that stakeholders must engage with the technology responsibly rather than ignoring it. "It needs to be incorporated. Like a lot of technologies, it requires getting comfortable and getting familiar with," he added, noting that familiarity reveals both the capabilities and the limitations of the system.