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Support for President Donald Trump is slipping among blue-collar voters, a term for working-class Americans in manufacturing and manual trades, and the White House is making a deliberate push to reverse that ahead of November's midterm elections.
The effort centers on the industrial heartland, the manufacturing-heavy interior of the country that has long sat at the core of Trump's political base.
A coalition showing strain The president built much of his political identity on a direct appeal to workers in traditional industries. The current outreach signals that connection has weakened.
Midterm elections, held in the middle of a presidential term, function as a referendum on the sitting administration. Erosion in a core voting bloc at that moment carries outsized political consequences.
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