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The domestic box office has a new preview record. Sony and Marvel's "Spider-Man: Brand New Day" earned $72 million from preview screenings, which are ticket sales collected before a film's official opening day.
The studios project the film will earn around $270 million domestically across its full debut weekend.
What a preview record actually measures A preview record covers only the pre-opening-day gross, separate from the Friday-through-Sunday ticket sales that make up a full opening weekend.
Domestic, in standard box office reporting, refers to the United States and Canada combined. The $72 million figure counts only North American preview ticket sales.
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