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Ricardo Salinas Declares 70% Bitcoin Allocation, Sets $1 Million Price Target

6/18/2026

Ricardo Salinas has disclosed that $BTC — Bitcoin, the original and largest cryptocurrency by market value — now makes up 70% of his investment portfolio, and he is publicly targeting a price of $1 million per coin, according to reporting by Yellow.com.

What a 70% Allocation Actually Means Portfolio allocation is the share of total investable assets parked in a single asset or asset class.

Conventional financial planning treats anything above 10% in one position as concentrated; 70% in a single, notoriously volatile digital asset is a bet of a different magnitude entirely.

Most institutional guidelines cap crypto exposure in the low single digits. Salinas, by this disclosure, sits far outside that range. That figure is worth examining carefully.

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