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A lawsuit filed by Red Lobster creditors describes the chain's Ultimate Endless Shrimp promotion as a "car crash" for the company, placing the blame squarely on Thai Union.
Creditors allege that Thai Union "doubled down on a campaign to squeeze out every drop of value that it could," framing the promotion not as a marketing misstep but as a deliberate extraction play.
What the Lawsuit Alleges The creditors' core argument is that Thai Union — rather than acting in Red Lobster's interest — pursued its own commercial agenda through the Ultimate Endless Shrimp campaign.
The "squeeze out every drop of value" language is pointed: it suggests the promotion was designed to serve Thai Union's interests, with Red Lobster absorbing the cost.
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