NewsDialy
Reports meant to sell a consulting firm's expertise on artificial intelligence turned out to contain hallucinations, the term for AI-generated text that sounds authoritative but is factually wrong or simply invented.
PwC, one of the four largest accounting and advisory firms in the world, is the latest company caught publishing slapdash work on the technology while simultaneously marketing its command of it.
What thought leadership is supposed to do Thought leadership is a specific category of publishing in consulting.
A firm releases a report not for a paying client but for public credibility, signaling that it understands a subject well enough to guide others. PwC was doing this with artificial intelligence.
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