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Pudgy Penguins, the NFT-born franchise that built one of the most recognized brands in digital collectibles, is placing its Vibes Series 3 trading cards on shelves at Target stores across the United States.
The rollout represents the brand's most direct step yet into physical consumer products and mass-market retail distribution.
What Pudgy Penguins Is — and Why the Channel Shift Matters An NFT, or non-fungible token, is a unique digital asset recorded on a blockchain — essentially a verified certificate of ownership for a digital item.
Pudgy Penguins launched as a collection of such tokens, each depicting a cartoon penguin, and grew into a franchise with its own brand identity, community, and licensing activity.
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