NewsDialy
Psympl, which describes itself as the leader in Psychographic AI™, has been named an Honoree in Fast Company's 2026 World Changing Ideas Awards. The company made the announcement on June 18, 2026, out of New York.
The annual award program recognizes breakthrough innovations judged capable of driving meaningful global impact.
What Psychographic AI Means Psychographics is the study of personality, values, attitudes, interests, and lifestyles — the behavioral and motivational layer that sits beneath demographics.
Where a demographic profile tells you someone is a 35-year-old urban professional, a psychographic profile attempts to describe how that person thinks, what they prioritize, and why they make decisions the way they do.
Keep reading