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MicroStrategy has listed a $250 Bitcoin-themed sneaker on its online store, but the checkout process accepts only credit cards and digital wallets like Apple Pay, excluding the cryptocurrency that defines the company's market identity.
The shoe, inspired by the Nike Air Jordan 1, features leather overlays and a mid-top silhouette with custom branding.
According to product copy on store.strategy.com, the item is a custom build rather than an official collaboration with Nike.
The company has stamped its own branding onto the Jordan-style design instead of partnering directly with the sportswear giant.
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