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Meta is advancing its strategy to dominate the market for AI-powered smart glasses while facing significant internal criticism and public distrust.
The company reports that smart glasses sales doubled in the second quarter of 2026, driven by strong performance for its Ray-Ban Meta devices.
Despite these commercial gains, employees and analysts describe the company's artificial intelligence division as disorganized and its leadership approach as reactive to privacy concerns.
The push into hardware marks a pivot from the metaverse, a virtual reality concept that has resulted in over $80 billion in operating losses for Meta's Reality Labs division.
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