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LG, the electronics giant, is building a blockchain network in partnership with Arbitrum — the Ethereum scaling protocol whose native token trades as $ARB — aimed at the global advertising market, which the companies put at $679 billion.
The chain is designed specifically for buying and selling ads, entering a space where programmable ledgers have long been promised as a fix for opacity and fraud but have so far struggled to displace the incumbent ad-tech stack.
What a Blockchain for Ads Actually Means A blockchain built for advertising is, at its core, a shared ledger that multiple parties — buyers, sellers, agencies, verifiers — can write to and read from without relying on a single intermediary to keep the books honest.
The pitch is that every impression, bid, and payment gets recorded in a way that is difficult to alter after the fact, making it harder to inflate traffic numbers or skim fees invisibly along the supply chain.
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