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Olivia Moore, an investment partner at Andreessen Horowitz, created an AI-generated influencer named Janie who participated in the University of Alabama sorority recruitment process, known as RushTok.
The experiment tested how consumers react to synthetic media by producing a week's worth of TikTok videos for a character who did not exist.
Moore spent $100 in credits to generate the content, which included Janie's dorm room, outfits, and voice. The first video, posted on Aug.
8, gained over 120,000 views and received comments describing the freshman as adorable. Janie's account, @jani.b086, presented a curly-haired, bespectacled redhead listing clothing brands like Abercrombie and J.
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