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Infantino defends Fifa's $20bn commercial venture plan amid mounting criticism

7/30/2026

The head of world football is pushing back against criticism of a plan to sell part of Fifa's commercial operations to outside investors.

A "stake," in plain terms, means a share of ownership or future revenue rights handed to a buyer in exchange for capital.

Gianni Infantino, Fifa's president, described the proposal, which carries a reported value of $20 billion, as "an opportunity and not an obligation." What the plan involves Fifa is exploring a structure that would bring in external capital through the sale of a stake in a commercial venture attached to the organization.

The governing body of global football has not publicly confirmed which specific revenue streams or assets would sit inside that vehicle. What has been stated is the headline number: $20 billion.

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