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Professional financial advisers retain a decisive role in investor decision-making, even as artificial intelligence tools grow more common in the investment process, according to a survey by HSBC.
The bank found that investors continued to seek human judgment when making their most recent investment decision, a result that pushes back against assumptions that AI adoption would erode the core function of the human adviser.
What the Survey Reveals HSBC's findings draw a clear line between how investors research and how they decide.
Respondents reported using AI tools as part of their investment process, yet when the moment of commitment arrived — the actual decision to buy, sell, or hold — they turned to a professional adviser.
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