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Google has long held a commanding position across online search, advertising, and adjacent digital markets — but the artificial intelligence era is beginning to test that grip.
Wall Street still views the company as a fundamentally strong business, yet the AI wave is introducing new complications to a story that has, for years, been remarkably simple to tell.
What "Online Dominance" Actually Means Online dominance, in Google's case, refers to the company's ability to sit at the center of how people find information on the internet and how businesses pay to reach them.
When a user types a query into a search bar, Google collects the intent signal. When an advertiser wants to reach that user, Google sells the access.
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