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The growing use of GLP-1 weight-loss drugs is forcing the bridal industry to overhaul how it sells and stocks wedding gowns, with retailers accelerating orders, expanding inventory, and — in a growing number of cases — asking brides to sign waivers before purchasing dresses that do not yet fit their bodies.
What GLP-1 Drugs Are and Why Bridal Retailers Can No Longer Ignore Them GLP-1 drugs are medications designed to treat diabetes, heart disease, and other chronic conditions that have also been widely adopted for weight loss.
A late 2025 poll by KFF, formerly the Kaiser Family Foundation, found that roughly one in eight American adults — 12 percent — are currently taking one.
Nearly one in five adults, or 18 percent, say they have taken a GLP-1 at some point. Women are more likely than men to be current users, at 15 percent versus 9 percent.
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