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Paying for an ad on Amazon may not have worked the way sellers believed it did. The Federal Trade Commission sued the e-commerce giant, alleging Amazon misled advertisers through a deceptive auctioning system.
An ad auction is the real-time competitive bidding process where businesses pay to place their products in front of shoppers; the FTC says Amazon described that process to buyers inaccurately.
The Federal Trade Commission is the U.S. agency that polices unfair and deceptive commercial practices.
Its lawsuit targets how Amazon sold advertising placements and what the company told the businesses funding that market about how bidding and selection worked. Here is what the allegation says in plain terms.
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