NewsDialy
Prescription drug spending is rising, and the pharmaceutical industry's main lobbying organization is running a campaign to change how reporters describe it.
Lobbying, at its most basic, means paid outreach designed to move policy or public opinion in a client's favor.
PhRMA, the industry's primary trade and lobbying shop, has been circulating news releases and talking points to journalists with the goal of redirecting attention away from what STAT News calls a clear-cut increase in spending.
What news releases and talking points are meant to do A news release is a pre-packaged document written to resemble a news story, framed entirely from the sender's vantage point.
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