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Coty names Soraya Benchikh chief financial officer, effective September 1

8/21/2026

Capital allocation is the job of deciding where a company's money goes next. That decision changes hands at Coty Inc. (NYSE: COTY) on September 1, 2026, when Soraya Benchikh assumes the chief financial officer role.

She succeeds Laurent Mercier, who has held the post for five years. Where Benchikh comes from Benchikh's most recent role was CFO of British American Tobacco.

Her time at BAT also covered positions including President of BAT France, Area Director for East and Southern Africa, and Regional Finance Director for Europe.

She was part of the leadership team that drove BAT's transformation. Before joining BAT, she spent nearly four years at Diageo, most recently as President, Europe.