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China's short-drama producers are making large volumes of cheap serialized content and using audience response to decide which titles earn attention.
A short-drama, in plain terms, is a brief serialized video series produced at low cost, built to move viewers from one episode to the next on its own momentum.
The format has emerged as an alternative to conventional film and television, but rising distribution costs and audience-retention pressures are testing whether the economics hold. The model rests on a specific bet.
Producers release many cheap titles rather than concentrating money in a smaller number of expensive productions. Whichever series attracts and keeps an audience survives; the rest disappear quietly into the volume.
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