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The gap between what a conference claims and what it actually wins is measurable in this sport.
In college football, that measurement runs through the College Football Playoff, the postseason bracket that determines a national champion, and the Southeastern Conference has been on the losing side of it lately.
Illinois head coach Bret Bielema made that case at Big Ten media days, arguing that SEC commissioner Greg Sankey is trying to protect a version of college football that ended once NIL arrived.
What changed the roster map NIL stands for Name, Image, and Likeness, the system that lets college athletes earn money from endorsements and commercial deals.
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