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Amazon has cut the price of its Kindle Colorsoft Essentials Bundle to $182.97, down from its regular $334.97, making this the lowest price the combo has reached and marking one of the more significant early Prime Day deals in the e-reader category.
The discount is available exclusively to Amazon Prime members.
What the Bundle Includes and Why the Price Matters The Kindle Colorsoft Essentials Bundle packages three items together: the 16GB Colorsoft e-reader, a leather cover available in ruby or walnut, and a USB power adapter.
Buying accessories alongside a new device is where retailers typically hold the margin, so bundling all three at roughly 45 percent off the combined list price shifts real value to the buyer.
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