A cryptocurrency logo is about to appear on a college football field. Cryptocurrency, in plain terms, is digital money that moves on computer networks and exists outside the traditional banking system. Ripple, the company behind the $XRP token, has agreed to place the XRP logo on the field at Ben Hill Griffin Stadium and across Florida Athletics' digital properties and events.
The XRP logo will go on the field surface itself, putting it in the sightlines of fans inside the stadium and in broadcast camera frames during games. Beyond the stadium, it will run across Florida Athletics' online platforms and appear at department events. Digital properties, as the phrase is used here, refers to the official websites, apps, and social channels that an athletics program operates.
Florida is the latest addition to what is described as a continuing college sports push by Ripple, which implies the company has made similar arrangements elsewhere. What preceded the Florida deal has not been detailed.
What was signed: logo rights on the field at Ben Hill Griffin Stadium and across Florida Athletics' digital channels and events. What has not been disclosed: the financial terms and how long the agreement runs. For a brand placement that puts $XRP in front of live audiences, those are the figures that would normally anchor the story.
The field at Ben Hill Griffin Stadium is where the XRP logo lands first.