Subprime auto lending, the practice of making car loans to buyers with damaged or limited credit histories, has a new name at the top. Southern Auto Finance Company, LLC (SAFCO), headquartered in Pompano Beach, Florida, promoted Jason Person to president. The company made the announcement on July 13, 2026.
What subprime auto lending is
Most banks and automaker finance arms issue loans to borrowers whose credit profiles clear a standard threshold. Buyers below that line, people who have missed payments or carry too little credit history to score reliably, tend to get turned away entirely.
Subprime lenders occupy that space. They accept more credit risk than conventional lenders and serve borrowers who have few other options. SAFCO describes its own approach as seeing creditworthiness where others do not. The company also calls itself a leading provider of automotive finance solutions.
The Person promotion
Jason Person now holds the president title at SAFCO. The July 13, 2026 announcement does not name his previous role or describe what the position's scope covers.
The presidency at a subprime auto lender is not an administrative title. Underwriting standards and portfolio health flow directly from whoever occupies it. Because the borrower base already carries credit impairment, the gap between a careful origination policy and a loose one shows up quickly in how loans perform once they are on the books. Person now sets those standards.
SAFCO released no financial figures alongside the announcement and provided no biographical detail on Person. What the company confirmed, from Pompano Beach on July 13, 2026, is that Jason Person is now its president.